If you are looking to attract new readers, one of the most important things you can do for your blog is to focus on your content. It is extremely important to have a blog that is visually appealing, but it is also equally important to have a blog with content that is worth the reader’s time. There are thousands and thousands of blogs in existence today and their topics range to cover almost anything you can think of.
For example, there are probably over one thousand money-saving blogs for moms who want to learn to shop using coupons and special savings and deals. If you want to create a blog of this same type you need to consider how you will differentiate your blog from one of the others. What information will you offer that separates your blog from the rest? What new information do you have to give them that will benefit them more than another site?
It is also important that you stay true to your blog’s overall theme. If your blog is about gardening, then it would seem odd if all of a sudden you started blogging about gymnastics or Olympic swimming. You are trying to create an overall image and if you don’t stay true to your blog’s intended purpose, you stand to lose readers to other sites.
The blogging world is extremely competitive and requires a commitment from you. Posting regularly is essential to blogging success. If your readers are coming to your page daily and are never receiving new content, you stand to lose readers and also their loyalty. Commit to a regular schedule that you will be posting on, and let your readers know the schedule.